About the role

We are looking for a strategic and hands-on Marketing Automation & Content Manager to help us scale our marketing engine and strengthen our product communication. This role combines product messaging, lifecycle marketing, and CRM automation into one high-impact position that directly supports revenue growth.

Reporting to the COO/CRO, you will play a central role in aligning marketing, sales, and product. You will translate product value into compelling content, build automated customer journeys in our CRM, and ensure consistent communication across digital channels.

This is a highly visible role with the opportunity to shape how we communicate with customers, nurture leads, and drive conversion across the full customer lifecycle.

The role can be based in either Gothenburg or Malmö and is offered as a hybrid remote position. The preferred start date is as soon as possible. The position is initially offered as a one-year contract with the possibility of extension.

The company language is English. Swedish is a strong advantage but not a requirement.

Key Responsibilities

Product Marketing & Content

You will be responsible for translating product capabilities into clear and compelling customer value.

• Create product materials such as one-pagers, presentations, and case studies

• Develop positioning and messaging

• Translate product features into customer benefits

• Maintain and improve sales enablement materials

• Collaborate with the webmaster to continuously improve the website

Communication

You will manage and develop our external communication and digital presence.

• Plan and publish social media content (LinkedIn, YouTube and other relevant platforms)

• Own and manage the content calendar

• Develop and write newsletters

• Create consistent campaign messaging across channels

• Support corporate communication initiatives

• Strengthen brand awareness through structured and consistent communication

CRM & Marketing Automation

You will play a key role in building and optimizing our marketing automation engine.

• Develop and execute targeted email campaigns

• Build and maintain automated customer journeys

• Segment audiences and manage contact databases

• Set up and optimize automation workflows

• Monitor campaign performance and improve results based on data

• Report on performance in relation to KPIs and ROI

Required Skills and Experience

Strong Copywriting Skills

You should be able to:

• Write clear and engaging emails

• Create compelling product messaging

• Adapt tone and style for different channels and audiences

CRM & Marketing Automation Experience

Hands-on experience with marketing automation tools is required, preferably:

• Zoho CRM

• Zoho Marketing Automation

You should be comfortable:

• Building workflows

• Creating lead scoring models

• Managing lists and segmentation

• Setting up automation logic

Analytical Mindset

You should be comfortable working with data and performance metrics.

• Experience working with dashboards and campaign reporting

• Understanding of key marketing metrics such as CTR, MQL and CAC

• Ability to continuously improve campaigns based on data insights

Ideal Background

We believe the right candidate:

• Has 3–5 years of experience in B2B marketing

• Has owned both content and marketing automation

• Understands customer journey mapping

• Is comfortable working in a fast-paced environment

• Can manage multiple projects simultaneously

• Has experience working closely with sales and product teams

What We Offer

• A central and highly visible role with real business impact

• A creative and collaborative working environment

• Opportunities for professional development and growth

• The chance to help shape the future of our marketing organization

About Irisity AB

At Irisity, we develop AI-powered video analytics software for the security industry with a strong commitment to personal integrity and privacy. Our technology focuses on detecting suspicious activity rather than identifying individuals.

Our system automatically detects unwanted activity such as intrusions at construction sites, people climbing onto restricted areas, or attempted break-ins. At sensitive installations such as schools, individuals are anonymized to ensure that privacy is fully protected.

By focusing on behavior rather than identity, we help reduce crime and increase safety without compromising personal privacy.

Irisity AB (publ) is a public company listed on Nasdaq First North, with headquarters in Gothenburg. We currently employ more than 70 people globally across development, sales, support, and finance.

Our R&D organization includes computer vision and machine learning specialists together with experienced system architects and software developers. Our solution is delivered as a cloud-based SaaS platform serving large international customers with thousands of connected cameras.

We are looking for skilled, curious, and motivated people who want to help shape the future of responsible AI-driven security technology.

As a global company, we value diverse and inclusive teams and believe different perspectives make us stronger.

We look forward to receiving your application.For integrity reasons, we do not accept applications submitted by email. Selection and interviews will be conducted continuously until the position is filled. For questions regarding the role, please contact COO/CRO Raziel Bareket at raziel.bareket@irisity.com.

Read more on www.irisity.com